Balmain's creative director Olivier Rousteing is one busy bee. After a highly successful collaboration with L'oreal and a sold out collection in H&M stores, Rousteing has set his eyes on the arts. The French fashion house will bring some glamour and aesthetics to the Paris Opera. Dancer and choreographer Sébastien Bertaud asked Olivier Rousteing to design costumes for the upcoming ballet "Renaissance" set to take stage in June 2017.
Rousteing and Bertaud have more in common than meets the eye: both men are the same age and both hail from the Bordeaux. On top of that both appreciate history and tradition, but also both like to walk off the beaten path. Olivier Rousteing has been a ballet lover and even took some dance classes as a young boy.
Sébastien Bertraud's ballet pays tribute to the legendary Ecole de Danse Française, from Versailles with Louis XIV to the Opéra Garnier. He also gave Rousteing a card blanche when it came to the designs. If the previous collaborations of Balmain and the opulent gowns seen, on pretty much every red carpet, are anything to go by, we can expect some amazing couture on stage. Costumes will be adorned with feathers, pearls, rhinestones and silver and gold embellishments. Dancers will perform in spencer coats, cardigans, and fringe skirts.
Olivier Rousteing has dressed music megastars Beyonce, Rihanna and Justin Bieber. These experiences made him understand what costumes have to offer to be practical and shine on stage. He took over as creative director of Balmain when he was just 25 years old and gave the fashion house a fresh direction. His talent and the friendship with various A-listers makes the fashion house of Balmain a favourite among fashion lovers worldwide. No doubt, a new area opens up for Balmain with this collaboration. It might not be the only time Rousteing wanders into the arts.
But there are other reasons why Balmain and Sébastian Bertraud are a wonderful fit. Bertraud is part of a new generation of ballet artists, who aim to entice a new fan base that will find their way to the ballet and opera more regularly. He discovered that Balmain founder Pierre Balmain designed costumes for the ballet in the Fifties. So this new collaboration is a nod to history and a big step forward into the future. It comes full circle.
This is not the first time fashion and ballet collide. The New York Ballet has joined forces with fashion big shots such as Jason Wu, Dries van Norten and also Narciso Rodriguez, while Coco Chanel, Karl Lagerfeld and Yves Saint Laurent have designed for the Paris Opera before.
Fashion and culture lovers alike will have to wait a little longer until the Balmain costumes will be seen on stage. If you happen to plan a fancy night out at the ballet and want to see the Balmain costumes take centre stage, make sure you plan your visit between June 13 through June 18th.
Palais Garnier, Paris
June 13th-June 18th
Duration: 1h50 with one intermission
Buy your tickets HERE